Party Pass Brand
A playful, iridescent identity system for custom invitations with QR-powered RSVPs. Vapor Chrome palette, Space Grotesk display, DM Sans body.
01
Logo
Primary on light
Primary on dark
App mark / favicon
Do
- Keep clear space equal to the height of the ticket badge.
- Use the full mark at 28px and above; favicon under 28px.
- Pair with Vapor Chrome backgrounds or neutral surfaces.
Don't
- Recolor or apply drop shadows to the mark.
- Stretch, rotate, or outline the wordmark.
- Place on busy photos without a vapor overlay.
02
Color — Vapor Chrome
Violet
#C4B5FD
Soft accent / hover
Indigo
#818CF8
Primary brand
Cyan
#67E8F9
Secondary accent
Mist
#A5F3FC
Background tint
Semantic tokens
Background
var(--background)
Foreground
var(--foreground)
Muted
var(--muted)
Border
var(--border)
Signature gradient
linear-gradient(135deg, #c4b5fd 0%, #818cf8 40%, #67e8f9 80%, #a5f3fc 100%)
Use sparingly — hero surfaces, badges, and brand moments.
03
Typography
Display · Space Grotesk
Aa Bb Cc 123
Throw a better party.
Body · DM Sans
Aa Bb Cc 123
Party Pass invitations make RSVPs effortless. Upload your design, share a QR code, and watch guests respond from their phones in seconds.
H1 — 48/56, bold, -0.01em
Heading one
H2 — 30/38, semibold
Heading two
Body — 16/24, regular
Body copy sets a friendly, confident tone.
Caption — 12/16, uppercase, 0.2em tracking
Caption label
05
Voice & Tone
Warm
Welcoming and personal — guests should feel invited, not processed.
Playful
Confetti energy. Short sentences. A wink, not a joke.
Clear
RSVPs and dates must be unambiguous. Function before flair.